According to the new EU regulations in place since January 1st, 2015, we are required to collect VAT to all our European transactions (VATMOSS):
http://www.revenue.ie/en/tax/vat/moss/index.html
We are a Belgium-based company so we are complying with this rule. All collected VAT will then be sent to the Belgian revenue service who will send it back to your EU country of residence as taxable income.
Note: This does not concern our customers outside of the EU
VAT mini one-stop-shop (MOSS)
Information on how to register for, file returns, and make payments on VAT MOSS.